Anne-Heloise Dautel - Set & Experiential Design

TIKTOK @ FRINGE 2022

Creative Consultant & Set Designer

Collaboration with SEENpresents

I had the opportunity to work on creating multiple brand activations for the city of Edinburgh during the FRINGE festival. TikTok was the main partner and sponsor for this festival, and it played a crucial role in supporting the Fringe performers and talents. Throughout the project, I worked as a creative consultant, providing support to SEEN Presents and contributing to the project's success.

One of the exciting brand activations I helped bring to life was a pop-up coffee shop. It was not just your ordinary coffee shop; we added an element of gamification to enhance the experience. Festival-goers had the chance to scratch a coffee cup and win fantastic prizes like swag or tickets to a show. This interactive feature

Throughout the project, my role as a creative consultant encompassed various responsibilities. I provided input and guidance on the creative strategy, ensuring that our activations aligned with TikTok's objectives. I also supported SEEN Presents in delivering the set design, ensuring that our brand presence at the FRINGE festival was visually appealing and impactful.

Being part of this project allowed me to contribute to the success of TikTok's partnership with the FRINGE festival. It was an incredible experience, from the initial concept development to the execution of the brand activations. I am proud to have played a role in supporting the Fringe performers and talents and making the TikTok brand shine at the festival in Edinburgh.

PINTEREST @ DMEXCO 2022

Creative Director & Set Designer

Collaboration with The Park, experiential marketing agency based in London.

From the initial stages, I provided strategic guidance, conceptualized ideas, and crafted a creative strategy that would resonate with the tech-savvy and creativity-craving audience at DMEXCO. Meticulous attention was given to designing the exhibition booth and other set elements, ensuring they perfectly captured Pinterest's brand identity while creating an immersive and engaging environment.

The project also involved delivering precise technical drawings to ensure seamless execution and integration of every element. These drawings were instrumental in bringing the design to life and ensuring that the booth met the highest standards of craftsmanship and detail.

As the fair commenced, the Pinterest stand became a bustling hub of activity. Attendees were enthralled by the interactive experience, discovering innovative features, and engaging with visually stunning displays. The booth offered a unique glimpse into the world of Pinterest, showcasing its creativity and innovation to leave a lasting impression on visitors.

This successful collaboration between The Park, Pinterest, and my role as Creative Director demonstrates the power of experiential marketing and creative direction. The Pinterest exhibition stand at DMEXCO stands as a testament to our collective efforts in captivating audiences and showcasing the brand's unique vision and offerings.

FUTURE OF FOOD - Dubai Expo 2020

Architectural and Set Design Lead

Collaboration with Space Objekt for Bompas & Parr

Photographs by Rommel Salon & Hannah Magsayo